Our structured and systematic approach will serve as the foundation of your marketing initiatives and will be the basis from which all successful campaigns are built.
1.) Strategy Assessment
The first step in the process begins with a strategy assessment. This brief consultation call is designed to gain a better understanding of the strategic objectives of your company.
During this call, we will analyze your current marketing efforts and determine which areas can be strategically improved based on the goals you wish to achieve.
We will conclude the call with a suggested "Implementation Plan" that will provide practical solutions for your most pressing business needs.
2.) Implementation Plan
Following the Strategy Assessment call, we will send you an Implementation Plan which will define the business terms, such as deliverables and key milestones.
The Implementation Plan will also contain the Fee Agreement which will detail the pricing for the overall project.
3.) Discovery Call
Once you come on-board as a client, the next step in the process will be to schedule a Discovery Call with your team. This 60-minute call will allow us to gather the critical information that will serve as the foundation for your project's success.
During this call, we will get into the specifics of your business, such as your:
- Current Business Model
- Target Market/Buyer Personas
- Unique Selling Proposition (USP)
- Financial Metrics
- Marketing Metrics
- Selling Process
- Key Performance Indicators (KPI's)
After the completion of this call, we will be well-equipped to create your new website and promotional strategies.
4.) Infrastructure Buildout (Sitemap)
Once the preliminary research has been concluded, we'll build a visual sitemap so we can all get on the same page very quickly about the messaging we wish to communicate and the best way to structure the information.
5.) Design Mock-ups & Initial Prototype
The real fun begins at this stage, as we begin to design a variety of website mock-ups to match your brand identity. Upon approval of the design mock-up, we will begin creating an interactive prototype of your new website that will be accessible through your web browser.
6.) Marketing Momentum Phase
In order to maximize the return of your marketing dollars, we will begin building the infrastructure needed to support your future marketing endeavors.
Using the Implementation Plan as our guide, this phase will include:
- On-Page SEO Optimization
- Google Analytics Set-up
- CRM Implementation
- Premium Content Creation
- Sales Funnel Automation
The work completed during this phase will serve to turn your website into a well-designed machine, ready to churn out new leads and more sales on autopilot.
7.) Final Delivery & Deployment
Finally, we ensure that everything is plugged-in and tested before launching your new website to the world. All of our projects features custom WordPress themes, mobile responsive designs and SSL security.